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Tokyo Olympics
#CheerTogether
Client: Samsung
We all love supporting our favorite athletes, but how do you cheer them on
in a world that's gone digital? For the Tokyo Olympics, we reimagined the fan experience by transforming tweets into real-time digital cheers. These messages were broadcast to athletes, creating a wave of virtual support that crossed
borders and time zones.
To take it a step further, we celebrated the athletes by turning these cheers
into unique NFTs. A lasting, personalized tribute to their Olympic journey.
A fresh, future-facing way to say: we’re cheering for you, always.
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